Tip of the Week: The Recruit-Cute

Heard of the meet-cute? How about a recruit-cute… This week’s tip comes courtesy of an agency that increased their applicant pool for open positions with some smart messaging and a couple of clicks.

Has your organization been struggling with attracting and recruiting applicants to your open entry-level positions? Burlington Animal Services typically lists these roles in the usual places where most local government offices post jobs. “But in the current job market environment,” says Director Jess Arias, “the same old approach has not worked for us.” 

So here’s what they did.

“We took to social media with a series of fun and compelling ads that resulted in many new applicants,” shares Arias.  “This allowed us to expand our reach into the local community and get our position openings in front of a broad, diverse audience.” Bonus: Facebook followers shared the posts with their networks. The result? “Increased engagement and an immediate increase in the volume of qualified applicants.”

More Tips

Tip of the Week: “Tell Me a Little Bit More…”
Tip of the Week: Vax Tracking
Tip of the Week: Hold ‘Em Close

Photo: Dallas Animal Services


The Association is the only international society of leaders actively leading and managing community animal shelters/animal control agencies.


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