Spring Conference: Session Confessin’, Part 3

Need another great reason to join us in Chicago for The Association’s Spring 2022 Conference? Just ask Jo Sullivan of Houston SPCA. Along with Pursuant’s Matthew Mielcarek, she’ll be presenting Mid-Level, Sustainer, and Sophisticated Direct Response: How to Adapt to Shifting Donor Expectations as part of the Fundraising track.

The Association: In keeping with the conference theme, what are you most jazzed about for our time together?
Jo Sullivan: I haven’t seen people live and in person for almost two years! I am jazzed to be able to stand face to face and celebrate the work we’ve all done. Jazzed to hear and see how people have adapted programs, staffing models, and themselves to move our mission even further in this “brave new world.”

The Association: Please give us a sneak peek at your session. What’s a key idea that attendees will take away? (Details, please!)
Jo Sullivan: Do you need more donors? We can help you with that! Programs have expanded far beyond annual fund and email campaigns, and the donor pyramid is moving into a donor journey.

We want to make sure every organization in our sector is empowered to look at their mass-marketing programs differently—more intimately, personally, and strategically. Don’t miss this one.

The Association: What can attendees prepare or think about prior to your sessions? 
Jo Sullivan: Attendees can think about what frustrates them the most in their mass-marketing efforts. What are they missing to be able to build donor journeys and stronger relationships.

We’ll focus on mid-level giving and how using data and storytelling can move that needle. If you don’t yet have a mid-level program – that’s OK! Think about what you do have. What’s your average donor gift during the year? How are you working to increase that giving and donor loyalty?

The Association: What favorite Zoom meeting outfit will NOT make it into your suitcase this June?
Jo Sullivan: I bought myself an under-desk treadmill during COVID. I was walking up to 10 miles a day doing emails and on Zoom meetings.  I spend the afternoon in yoga pants or running shorts if I can work in a cardio 30 during lunch. 

Since we’ve come back in the office, my mileage is down to about 2. I have retired my favorite pants, and worst of all–I had to put away my Hokas for sensible flats.

Sneak Peeks at More Sessions

Spring Conference: Session Confessin’ Part 1
Spring Conference: Session Confessin’ Part 2

Space for the conference is limited to keep everyone as safe as possible, so we do recommend you register sooner rather than later. Bonus: You’ll save some $ if you sign up before the early bird deadline of May 12. (That’s next Thursday.)


The Association is the only international society of leaders actively leading and managing community animal shelters/animal control agencies.


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