DEI Survey: Sample messaging for recruiting boards and management teams

10 tips for encouraging participation in this first-of-its-kind survey, and sample messaging you can copy and paste to get staff and board involved



You may have noticed we’ve been talking a lot about the DEI Survey—and that’s because it’s really important.  So far, 2,100+ of you have participated, and we need as many voices as possible in order to best assess the current state of DEI in animal welfare.  

To that end, we’ve extended the deadline to Tuesday, July 13. And this is where you come in. We’re asking those who have taken the survey to reach out to your organizational colleagues—in particular your non-managerial team members who might not have heard from us about the survey, and members of your board. 

Following are some ideas to help you in these invaluable DEI efforts:

Inspire and Recruit

  • Communicate with your colleagues about the importance of this first-of-its-kind, historic survey. Explain that their participation is critical to help making animal welfare—and your organization—more equitable and diverse. Let them know the questions are designed to be thought-provoking, and their input is valued
  • Are there other Survey Champions in your organization who will help you encourage participation among team members across all departments? Find a fellow social justice warrior and join forces
  • If you are in upper management, communicate an org-wide goal of 95% completion rate and offer food as an incentive (example: first department to complete survey gets a pizza party). If you are a team supervisor, reinforce the 95% goal and follow up until you achieve it

Make Time

  • If you are a supervisor, schedule 15 minutes for each team member to complete the survey and provide private, dedicated survey stations with computers. (Upper management, assist your supervisors in accomplishing this)

Promote the survey through all available channels

  • Post survey links via inter-organization texting system 
  • Post flyers around your facility 
  • Post survey links within internal/staff-only Facebook groups 
  • Post survey link to the staff intranet 
  • Include survey announcement in employee newsletters and staff meetings. Ask a Survey Champion to step up to the mic and encourage participation
  • Add a note on paystubs or other written communications

Sample Intro Messaging for Email Communications

Feel free to add anything else you like, but remember that short and to the point is often most impactful.

Sample Messaging to Boards

Dear Members of the Board:

I’ve/we’ve taken the historic, first-of-its-kind survey to assess the state of diversity, equity, and inclusion in animal welfare. In your role as decisionmakers in guiding the direction of [name of org], your voice is crucial, too. Please take a moment to complete the survey. Responses are anonymous, and will be aggregated to create a baseline we can use in measuring our own efforts.

Take the DEI Survey (English)
Take the DEI Survey (Español)

With your participation, we’re shaping the future of [name of organization] and of the animal welfare profession. Your continued support and guidance are crucial to ensure our policies and programs are equitable and just.

Sample Messaging for Supervisors/Managers to Send to Their Teams

Dear Team:

I’ve/we’ve just taken the first-of-its-kind survey to assess the state of diversity, equity, and inclusion in animal welfare, and I’m/we’re encouraging you to participate in this historic effort, too.

Your voice is critical to making animal welfare, and [name of organization], more equitable and diverse. The survey should take no more than 15 minutes to complete, and all responses are anonymous. 

Take the DEI Survey (English)
Take the DEI Survey (Español)

Thank you for caring. Let me/us know if you need help finding time in your schedule to complete the survey. 

Links to the Survey & FAQ

Take the DEI Survey (English)
Take the DEI Survey (Español)
Survey Links & FAQs

Survey Champions, how have you encouraged participation in your organization? Leave a comment and share your tips.


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'DEI Survey: Sample messaging for recruiting boards and management teams' has 1 comment

  1. June 29, 2021 @ 4:17 pm Renee D.

    Can you please share a draft email in Spanish as well?


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