Digital fundraising has accelerated at lightning speed thanks to the pandemic. In 2021, having a digital strategy in place is a necessity – not a trend.
The animal welfare sector is great at storytelling… but are we telling just one story? Do your marketing and fundraising materials inspire your entire community? This June 8, at The Spring Conference for Animal Welfare Advancement, join Heather Friedman, Lifeline Animal Project’s Chief Marketing Officer, and Christina Hill of Atlanta Humane Society’s community engagement team, and learn how two different organizations in the same city are approaching diversity and inclusion in their messaging. Here’s more of what you can expect from this….
One of the things I love most about animal welfare donors is their passion and loyalty to help improve the lives of animals no matter what the outside world is facing. This has never been more apparent than in the last 12 months, as donors have poured their hearts into the organizations they choose to support.
A gala in an empty hotel room… a walk in a park without hundreds of people…. Those were just a few of the challenges fundraisers faced last year when trying to execute annual events.
Tired of talking about the pandemic? Leah Collins, One & All’s Director of Client Strategy & Success, is too. Here Leah shares a few high-level strategies for moving forward.
Heard the one about government agencies not being able to accept monetary donations? For this week’s Innovation Bank, Shelly Simmons, CAWA, debunks that myth. Read her quick tips and listen to the entire recording to learn how Greenville County Animal Care conquered both external and self-imposed barriers to fundraising.
The Association for Animal Welfare Advancement is proud to be part of a new initiative to end breed discrimination in the homeowners insurance industry. Along with major animal welfare groups including Best Friends, HSUS, Animal Legal Defense Fund, and Humane Rescue Alliance, we have signed on to a new white paper calling for the National Association of Insurance Commissioners (NAIC) to investigate the use of breed discrimination lists.
As we put our 2020 fundraising plans together, no one in the nonprofit world could have predicted the year ahead. The field quickly adapted as the pandemic hit, and by year’s end a picture had emerged: A study by RKD Group and The Nonprofit Alliance showed that donors had still more to give, and larger donors in particular.