If you’re a Gen Xer like me—ask me about my “Jenn X” license plate—then you probably spent some time in the 1990s watching a little show called “Friends.” And you probably loved seeing the cast get back together for the big reunion show last month on HBO Max.
Jenn Thompson is Vice President, Digital, at RKD Group. She has decades of experience working alongside nonprofits to create integrated digital strategies that lead to multichannel growth and high-value donors. She has been with RKD since 2010, and she provides the digital plan of attack for dozens of animal welfare organizations across the U.S.
Digital fundraising has accelerated at lightning speed thanks to the pandemic. In 2021, having a digital strategy in place is a necessity – not a trend.