The first tip of the year focuses on an issue that’s on top of everyone’s mind. How can we measure the impact of our work as we shift to a focus on community services that keep people and pets together?
For the last two decades, the field has diligently asked people to spay, neuter, and adopt pets to reduce the homeless pet population. Now, a new message centered around trust and keeping pets and people together is gaining traction—and particularly those people and pets in the community who have been underserved. But what’s the most effective way of communicating this message—and the best way to quantify the impact of your community-centric work?
In Breaking Down Resistance: Convincing Animal Lovers to Give to People, a webinar hosted by The Association last fall, Michigan Humane’s CEO, Matt Pepper, shared some of the new metrics the metro Detroit organization has been looking at.
“We have to measure success differently,” says Pepper. “If you were to ask how many adoptions were done and what our Live Release Rate is… I don’t know. I do want to know if we are seeing true quality-of-life indicators in the community. I want to know how we can quantify the value of our services from a health and economic perspective.”
To that end, Michigan Humane has developed Humane Community Metric Outputs that reflect the answers to such questions as:
- How many individual families do we touch with our work?
- Are we changing health indicators? By promoting pet ownership, are less people ending up with heart disease? Are we seeing more people socializing?
- Can we reduce crime in communities by offering safe spaces for pets where local pet owners can engage?
- How many students do we touch in career pathways from a diversity perspective, both in veterinary medicine and social services?
- Can we attract and retain more talent in companies that incorporate animal-friendly practices?
Are you asking—and answering—these sorts of questions at your organization? What would you add to the list?
Recorded Webinar: Convincing Animal Lovers to Give to People
Tip of the Week: High-Volume TNR Program Interest Group
Tip of the Week: Increasing Your Flexibility
Tip of the Week: It’s Nice To Share (Especially if it’s Easy)
Photo: Michigan Humane/Facebook