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Eight Things You Missed at #SAWACON
We had an amazing time in Portland during the 2016 SAWA Annual Conference and the National Council on Pet Population Research Symposium. Here are our favorite #SAWACON highlights.
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How to Turn #GivingTuesday into a Success for Your Organization
Make #GivingTuesday work for your organization. Check out our year-round giving engagement tips.
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What to Do in Portland for #SAWACON
Get ready for #SAWACON — here are our suggestions for what you should check out while you’re in town.
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September Letter from the President
“No matter how badly we’d like to, none of us can predict the future. Opportunities and challenges arise that require us to be flexible, willing to shift priorities and turn on a dime.
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Take the Guesswork Out of Your Investment in Marketing
Measuring your marketing efforts is the key to understanding your organization. Measure against your goals and learn from experience to move ahead.
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Five Easy Ways to Turn Facebook Fans Into Valuable Promoters
Five easy strategies to start implementing today to both make your page noticeably more effective and grow your audience.
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Using Facebook to Turn Around Adoption Rates
Get your Facebook strategy in line and clear your shelter with these tips.
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5.5 Things You Need to Create Engaging (and Inexpensive) Facebook Videos
Use Facebook’s algorithm updates to your advantage, and harness the viral power of video.
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21 Content Ideas That Will Help You Tell Your Whole Story on Social Media
Social media is a great tool to help find homes for adoptable pets, but that’s just the beginning of what your organization’s Facebook page or Instagram account can do for you. A carefully planned and well-balanced approach to posting can help enhance your organization’s reputation, cultivate new donors, increase community support and promote responsible pet ownership.
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Facebook Advertising: The Basics of Cost Effective Social Ads
Facebook is the best place to share updates about your organization with a wide network of supporters. With 1.