Social Media & Marketing


COVID-19 Comms: Messaging the Public About Their Pets

They’ve done it again—kudos to the North American COVID-19 Communication Task Force! This collaboration of animal welfare organizations across the U.S and Canada have put together a new set of shareable graphics and flyers that answer many of your communities’ most important questions, including “Should I test my pet for COVID-19?,” “If my pet is sick and I think it’s COVID-19, what should I do?” and “Can pets transmit COVID-19 to people?” Share these new materials on your social media…


Keeping Up with COVID-19, 3/22: Drive-Thru & Roadside Foster Programs

Amidst this unprecedented, ever-changing situation, the animal sheltering field is showing resilience, flexibility and innovation—and the response from our communities has been overwhelming. Read on to learn how two organizations on opposite sides of the country adapted their foster programs in order to meet the current needs of the animals and people we serve—proving no matter the coast, working together matters most.


Keeping Up with COVID-19, 3/13: Borrow This Foster Campaign Idea!

What’s one of the best ways shelters and rescues can prepare for supporting the community during this time of uncertainty? As The Association’s executive vice president, Katherine Shenar, explains in the blog she co-authored with The HSUS’ shelter outreach and policy engagement director, Kim Alboum, the answer lies in expanding your foster network. Need inspo on where to begin? Here’s a brilliant marketing campaign that one of your colleagues came up with to meet the challenge.


#NewsToKnow: COVID-19 Toolkit, Nashville Strong, & Sticking Up for Underdogs

Stronger Together, More Important Than Ever: Earlier this week we sprung into action with our colleagues at The Humane Society of the United States and several other organizations to make sure you are aware of new developments and critical information surrounding COVID-19. If you haven’t yet seen the resources for supporting your community, employees and volunteers, head to AnimalSheltering.

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