Matt Pepper and Tom Varitek, CEO and Communications VP, respectively, of Michigan Humane—formerly Michigan Humane Society—recently sat down with The Association’s Katherine Shenar to discuss what goes into the reinvigoration of a brand that’s been around, since, oh, just the 1800s. Following are some highlights from the convo.
Your community misses you—and wants to know about the services you are currently offering and the good work you are doing. While they may not be able to volunteer or attend events or training in person, you can make your supporters and the community at large feel like they’re a part of your organization through a virtual video tour.
Don’t worry, this one’s easy and fun! If you’re a conference attendee, exhibitor, sponsor, or speaker, Jim Tedford, CAWA, President & CEO, kindly requests that you please grab your digital badge and let everyone know where you’ll be tomorrow and Wednesday! Starting tomorrow, more than 900+ colleagues will be gathering virtually at The Spring Conference for Animal Welfare. Resilience is the theme, and did you know that connection is key to building it? The Association is committed to creating opportunities for connection, and these….
As America moves deep into the struggle against systemic injustice, organizations need tools to listen thoughtfully and communicate with multiple audiences, especially those whose voices have been marginalized. We asked Peter Panepento for a sneak peek at “Communicating to a Divided America,” his session at the upcoming Spring Conference for Animal Welfare, which provides many of these communications resources.
The Association boasts incredible expertise among our membership. That includes Loudon County Animal Services’ Nina Stively, a forward-thinking leader who knows her way around a hot pepper and will be sharing her superhero communications skills with you at the upcoming Spring Conference for Animal Welfare on June 16-17.
They’ve done it again—kudos to the North American COVID-19 Communication Task Force! This collaboration of animal welfare organizations across the U.S and Canada have put together a new set of shareable graphics and flyers that answer many of your communities’ most important questions, including “Should I test my pet for COVID-19?,” “If my pet is sick and I think it’s COVID-19, what should I do?” and “Can pets transmit COVID-19 to people?” Share these new materials on your social media….
Yes, we’re faced with a pandemic—and yes, it’s still kitten season. Yet you’ve likely got a new powerful resource in your toolkit—the current and potential foster homes in your community.
The two most important messages we need to get out to pet owners: Make a plan for your pets in the event you are unable to care for them and ensure your pets are safe at home. Here’s a succinct, positive and proactive PSA that contains both of these messages.
Many of you met Animal Rescue League of Iowa’s Stephanie Filer during her March 4 webinar, Taking the CRISIS out of Crisis Communications. You won’t be surprised that since then she’s gained many insights to add to her toolkit.
Sharing the most up-to-date information with your community and staff is of utmost importance right now. Your supporters and teams are looking to you for clear, direct communications—and to that end, the North American COVID-19 Communication Task Force, a collaboration of animal welfare organizations across the U.