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Top 10 Facebook Posts of 2020
The Facebook algorithm may be trickier than ever, but the platform was an important way for the field to connect this year. Here’s a round-up of some of our highest-performing posts.
Social Media & Marketing
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Special Conference Request from Katherine Shenar
Don’t worry, this one’s easy and fun! If you’re a conference attendee, exhibitor, sponsor, or speaker, Katherine M. Shenar, MA, CAWA, Executive Vice President, is urging you to grab your digital badge and let everyone know where you’ll be these next few days.
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Let’s Collaborate! Digital Conference Badges Now Available!
Let’s get pumped up for The Fall Virtual Conference on December 1-3! We’ve created a set of digital badges you can use for your social media profiles, share as posts on all your social channels and add to your website homepage and email communications. Join over 1,000 of your colleagues in this collaborative and collective shout out – on December 1-3 you’ll be hanging with the fiercest and finest group of leaders and leaders-in-training in the industry.
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Software Spotlight: Adopets Online Adoption Platform
In advance of this week’s upcoming Roundtable, we wanted to give you a sneak peek at one of the cool new tools that’ll be discussed on Wednesday—software that takes your adoption application process online, from showcasing available pets to facilitating payment. Read our quick Q&A with Adopets’ Chief Customer Officer, Jeremy Macdonald, and be sure to join us at 5 pm ET/2 Pacific on November 18 if you wanna know more and/or have questions.
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5 Things 2020 Has Taught Us About Animal Welfare Marketing
Missed this past Tuesday’s webinar with Caitlin Quinn, “What 2020 Can Teach Us About the Future of Animal Welfare Marketing?” We got ya. Register for access to the full recording anytime, and here’s a little taste of the insights Caitlin shared during this Petfinder Pro Adoption Options session.
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4 Key Insights from Rebranding a 143-Year-Old Organization (During a Pandemic)
Matt Pepper and Tom Varitek, CEO and Communications VP, respectively, of Michigan Humane—formerly Michigan Humane Society—recently sat down with The Association’s Katherine Shenar to discuss what goes into the reinvigoration of a brand that’s been around, since, oh, just the 1800s. Following are some highlights from the convo.
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COVID-19 Communications: Oregon Humane’s Virtual Shelter Tour
Your community misses you—and wants to know about the services you are currently offering and the good work you are doing. While they may not be able to volunteer or attend events or training in person, you can make your supporters and the community at large feel like they’re a part of your organization through a virtual video tour.
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Special Conference Request from Jim Tedford
Don’t worry, this one’s easy and fun! If you’re a conference attendee, exhibitor, sponsor, or speaker, Jim Tedford, CAWA, President & CEO, kindly requests that you please grab your digital badge and let everyone know where you’ll be tomorrow and Wednesday! Starting tomorrow, more than 900+ colleagues will be gathering virtually at The Spring Conference for Animal Welfare. Resilience is the theme, and did you know that connection is key to building it? The Association is committed to creating opportunities for connection, and these…
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Spring Conference Superhero Session: “Communicating to a Divided America” with Peter Panepento
As America moves deep into the struggle against systemic injustice, organizations need tools to listen thoughtfully and communicate with multiple audiences, especially those whose voices have been marginalized. We asked Peter Panepento for a sneak peek at “Communicating to a Divided America,” his session at the upcoming Spring Conference for Animal Welfare, which provides many of these communications resources.
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Member Spotlight: Get To Know Nina Stively
The Association boasts incredible expertise among our membership. That includes Loudon County Animal Services’ Nina Stively, a forward-thinking leader who knows her way around a hot pepper and will be sharing her superhero communications skills with you at the upcoming Spring Conference for Animal Welfare on June 16-17.