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Tip of the Week: It’s Nice to Share (Especially If It’s Easy)
This week we’re thinking about data, and the importance of sharing it. Here’s a simple way to make it easier on yourself (and your comms team).
Social Media & Marketing
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Tip of the Week: (Extra) Special Events
Looking for inspo for your next fundraising gala? This week, your colleagues share some themes that went over well at their organizations. The thing about animal welfare? Unlike some other professional spaces, folks freely share their ideas with colleagues in the field to help advance the collective mission.
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Submissions Open for the 2022 Wagsies Awards
The Association & Hill’s Pet Nutrition are excited to announce the inaugural Wagsies Awards—and to let you know that submissions are open now through Friday, October 7. Formerly known as the PSA Awards, The Wagsies’ aim and game are still the same—to honor outstanding marketing, promotional and storytelling videos created to help pets in need.
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Tip of the Week: No-Brainer Fundraiser
Hey there, Monday! Time once again for Tip of the Week, where we pass along tools, time-savers, and just-plain-genius ideas that experts, colleagues and members of The Association have suggested and tested. Looking for a way to engage the community and raise funds without collecting donations? Tammy Bristol, Director of Development & Communications at Spay Illinois, has an idea that scored her organization $10K in one month.
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Tip of the Week: The Recruit-Cute
Heard of the meet-cute? How about a recruit-cute… This week’s tip comes courtesy of an agency that increased their applicant pool for open positions with some smart messaging and a couple of clicks. Has your organization been struggling with attracting and recruiting applicants to your open entry-level positions? Burlington Animal Services typically lists these roles in the usual places where most local government offices post jobs.
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Tip of the Week: No-Hesitating Donating
It’s the start of a new week, and we’re kicking it off with some #MondayMotivation, courtesy of Bonney Brown and Diane Blankenburg of Humane Network. Is your website getting in the way of donations because it’s not as user-friendly and intuitive as it could be? Do people have to click through multiple pages in order to support your mission? In their recent webinar, End-of-Year Fundraising: Getting Your Paws on More Money this Year, Bonney Brown and Diane Blankenburg shared some easy and…
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Tip of the Week: Go Ahead, Make My Day
Your #MondayMotivation for raising $ for animals with medical needs, courtesy of Charleston Animal Society Looking for extra dollars to treat special medical cases requiring offsite veterinary care? “Fundraising and community awareness are the key,” shares Jodi Osborne, Rescue and Foster Manager at Charleston Animal Society (CAS). “Don’t be afraid to post on social media or send out constituent appeals.
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Marketing & Fundraising: 4 Do’s & 3 Probably Not’s
One of the best things about panel discussions? All those voices in the mix! That’s how it went at last week’s “How Loud Can You Bark: Hellraising vs. Fundraising,” a roundtable hosted by The Association’s Jim Tedford featuring Denise Wong from One & All; Humane Society Silicon Valley’s Stephanie Ladeira, and Angela Speed of Wisconsin Humane Society.
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How the Cookie Is Crumbling
The thought leaders at One & All are here to help animal welfare marketers and fundraisers shift away from third-party cookies. (Sneak peek: Significant benefits lie ahead!) What does our world look like without cookies? Well, we’re going to find out soon enough.
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5 Things 2020 Has Taught Us About Animal Welfare Marketing
Missed this past Tuesday’s webinar with Caitlin Quinn, “What 2020 Can Teach Us About the Future of Animal Welfare Marketing?” We got ya. Register for access to the full recording anytime, and here’s a little taste of the insights Caitlin shared during this Petfinder Pro Adoption Options session.