The Association boasts incredible expertise among our membership. That includes Loudon County Animal Services’ Nina Stively, a forward-thinking leader who knows her way around a hot pepper and will be sharing her superhero communications skills with you at the upcoming Spring Conference for Animal Welfare on June 16-17.
They’ve done it again—kudos to the North American COVID-19 Communication Task Force! This collaboration of animal welfare organizations across the U.S and Canada have put together a new set of shareable graphics and flyers that answer many of your communities’ most important questions, including “Should I test my pet for COVID-19?,” “If my pet is sick and I think it’s COVID-19, what should I do?” and “Can pets transmit COVID-19 to people?” Share these new materials on your social media…
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Yes, we’re faced with a pandemic—and yes, it’s still kitten season. Yet you’ve likely got a new powerful resource in your toolkit—the current and potential foster homes in your community.
The two most important messages we need to get out to pet owners: Make a plan for your pets in the event you are unable to care for them and ensure your pets are safe at home. Here’s a succinct, positive and proactive PSA that contains both of these messages.
Many of you met Animal Rescue League of Iowa’s Stephanie Filer during her March 4 webinar, Taking the CRISIS out of Crisis Communications. You won’t be surprised that since then she’s gained many insights to add to her toolkit.
Sharing the most up-to-date information with your community and staff is of utmost importance right now. Your supporters and teams are looking to you for clear, direct communications—and to that end, the North American COVID-19 Communication Task Force, a collaboration of animal welfare organizations across the U.
Amidst this unprecedented, ever-changing situation, the animal sheltering field is showing resilience, flexibility and innovation—and the response from our communities has been overwhelming. Read on to learn how two organizations on opposite sides of the country adapted their foster programs in order to meet the current needs of the animals and people we serve—proving no matter the coast, working together matters most.
“One thing is clear,” reveal The Association’s Jim Tedford and Trish Dewald of Phoenix Innovate in their recent blog. “For organizations to remain true to their missions, active fundraising must continue.
Written for the COVID-19 Shelter Kit by Katherine Shenar and Kim Alboum Keeping your supporters in the know is one of the most important roles you can play in this ever-changing situation. They need to hear from you what you are doing to keep the community’s animals safe, and what they can do to help.
What’s one of the best ways shelters and rescues can prepare for supporting the community during this time of uncertainty? As The Association’s executive vice president, Katherine Shenar, explains in the blog she co-authored with The HSUS’ shelter outreach and policy engagement director, Kim Alboum, the answer lies in expanding your foster network. Need inspo on where to begin? Here’s a brilliant marketing campaign that one of your colleagues came up with to meet the challenge.
