COVID-19 Crisis Communications: 5 Tips & Takeaways

Because so much of fundraising relies upon effective communication, Scott and his team have collaborated to provide you with the following communications guidance for staying afloat and effective through the pandemic crisis. They’ve also created a sample official statement that can be customized for your agency and emailed to your supporters and/or posted on your website.


Keeping Up with COVID-19, 3/25: Update of Federal Actions Impacting Animals

Thank you to Nancy Perry and Michele McMahon of The ASPCA’s Government Relations team for compiling this list of federal actions impacting animals, as well as links to other helpful resources. FEDERAL ACTIONS White House Orders & Memos March 13: White House proclamation declaring a national emergency concerning the COVID-19 outbreak March 16: White House guidelines on Coronavirus guidelines (.

Facebook Advertising: The Basics of Cost Effective Social Ads

Keeping Up with COVID-19, 3/23: 10 Essential Online Learning Opportunities

Are you or your team working from home? This short list of online learning opportunities will give you ideas and inspiration on how to handle a variety of personal and COVID-19 sheltering needs in these unprecedented times. They are all self-paced elearning—most of them are free, and many come with supporting materials.


Our Team is Our Path Forward

By Ashley M. Cassidy, PHR, SHRM – CP | Associate Vice President of Employee Success, Atlanta Humane Society and CJ Bentley | Vice President of Animal Welfare, Atlanta Humane Society As the situation with COVID-19 continues to evolve rapidly, at the Atlanta Humane Society our highest priority is taking care of our team members – staff, volunteers, supporters – who enable us to do the work we love, of taking care of animals in need.


Animal Welfare Fundraising During Coronavirus and Economic Uncertainty

Written by Jim Tedford, President & CEO of The Association for Animal Welfare Advancement, and Trish Dewald, Executive Vice President, Phoenix Innovate Please welcome first-time guest blogger, Trish Dewald. The Association is pleased to announce our new partnership with Phoenix Innovate, a Detroit-based provider of innovative communications and fundraising services.


Meet The Team: Welcome, Kelly Cunningham!

We are elated to share the wonderful news that Kelly Cunningham has joined our team as our new Director of Engagement!  Kelly brings more than a decade of animal welfare experience to her role as Director of Engagement for The Association for Animal Welfare Advancement. In this role, Kelly is responsible for helping our members further succeed in their animal welfare careers by communicating and marketing membership services and programs, including continuing education and professional development opportunities.

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