Articles by Hayley Smith

Hayley Smith is Vice President, Digital, at RKD Group. She has 15 years of experience working alongside nonprofits to create integrated digital strategies that lead to multichannel growth and high-value donors. Hayley has been with RKD since 2019, and has helped dozens of animal welfare organizations across the U.S. see the big picture of digital performance, guiding strategies that optimize donor journeys to tell their story on devices of all shapes and sizes.


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Monthly Giving Doesn’t Just Happen

“Every opportunity that you have where you’re reaching out to donors and your prospects, see where you can build in the option for monthly giving.”-Erica Waasdorp, author and monthly giving expert on RKD’s Group Thinker’s podcast Going for gold with your monthly donor program? I’ll let you in on a secret: It’s all about a little elbow grease and a whole lot of consistency.

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