0
4 Key Insights from Rebranding a 143-Year-Old Organization (During a Pandemic)
Matt Pepper and Tom Varitek, CEO and Communications VP, respectively, of Michigan Humane—formerly Michigan Humane Society—recently sat down with The Association’s Katherine Shenar to discuss what goes into the reinvigoration of a brand that’s been around, since, oh, just the 1800s. Following are some highlights from the convo.